According to the Scroogled website, Scroogled points to:
Google’s ongoing use of invasive tactics to maximize their advertising profits.
The Google practice of selling their shopping search results to a high bidder; known to produce intense anger in online shoppers who might miss out on the best price or the highest quality items.
The Google practice of going through your personal Gmail for keywords so they can target you with ads.
The Google practice of giving third-party app makers your personal info without clear warning, including full name, email address and the neighborhood where you live.
The Google practice of going through your personal Gmail for keywords so they can target your inbox with ads.
“Even if you’re not a Gmail user, you get Scroogled because Google goes through your personal emails sent to someone using Gmail.”
Watch the Scroogled ad:
Earlier also such campaign was launched by Microsoft against Google’s Products and this time directly pointing to Gmail so that existing Gmail users can switch to Outlook.com. In this campaign Microsoft is not only pointing towards privacy policies of Google’s, or sneaking of user’s personal information in Gmail, App Store of Google i.e. Google Play but Microsoft is promoting Bing, Windows Phone and Outlook via this campaign.
See how you get Scroogled:
Finally this campaign is resulting in user’s switching to Outlook.com and Bing Search Engine from Gmail and Google Search respectively. Even user’s are not giving suggestions to their friends for using Gmail or Google Search. Microsoft is continuously blogging news about getting Scroogled by Google on ScroogledNews.com.